Most Travel Websites Convert at 0.2%. Yours Could Do 10x Better
Conversion copywriting for travel & leisure brands that fixes what's REALLY going wrong
Pretty words don’t drive travelers to book.
Here’s what does:
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Mining reviews, conducting user tests, and analyzing search behavior to capture the exact language that triggers bookings.
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Using proven psychological principles to position key messages, buttons, CTAs, and images where they'll have maximum impact on different types of travelers.
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Applying scientifically validated principles that tap into travelers' core motivations without resorting to tired travel clichés.
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Strategically crafted content that appeals to various traveler segments throughout their booking journey, from spontaneous bookers to methodical planners.
I can help you with ALL of this (and more!)
Hi, I’m Kaeli Michelle.
I'm a passionate conversion copywriter from Vancouver and currently based in Los Cabos, Mexico. I love to share copywriting tips that actually work and my adventures living abroad.
Fun fact about me: I take my market research more seriously than I take my morning café (and that’s saying a lot).
Not only have I worked with travel brands from across North America in my 7 years of running my copywriting business, but I also have a background in real estate marketing in various destinations.
Whether you need to upgrade the messaging on your travel website or write a high-performing landing page for an upcoming tour (one that actually converts), I’m here to make it happen.
Companies who choose to work with me as their copywriter:
Travel Agencies
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Hotels
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Tour Operators
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Vacation Rental Management Companies
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Travel Publications
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Luxury Travel Brands
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Destination Real Estate Agencies
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Travel Agencies 〰️ Hotels 〰️ Tour Operators 〰️ Vacation Rental Management Companies 〰️ Travel Publications 〰️ Luxury Travel Brands 〰️ Destination Real Estate Agencies 〰️
Most travel and tourism websites sound identical these days—interchangeable promises of luxury, paradise, and unforgettable moments.
Anyone can use ChatGPT these days, but there's one problem: robotic AI-generated content stands out immediately.
"Experience our world-class amenities in this stunning paradise where luxury meets comfort."
Your sophisticated clientele recognizes this generic approach instantly.
You don't need prettier descriptions of the same sunset everyone else is selling. You need data-driven copy based on what actually motivates travelers to book.
When you work with me, I create polls to find out what’s really going on in your customers’ heads, use heat maps to pinpoint problems in your content, scour TripAdvisor, and dive deep into your reviews to pull content that comes straight from your audience.
Then I go through all of the findings to create content with your customers' language and utilize their booking triggers and decision patterns to create messaging that drives bookings.
You don’t just need more pretty adjectives—you need a marketing partner to diagnose what’s really going wrong.
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COPY UPGRADE
Need a professional copy upgrade without the typical months-long wait? Give your website a conversion-focused facelift to sell more experiences. Unlike typical copywriters who simply make your pages sound prettier, my research-driven approach identifies exactly what motivates your specific audience to book now—resulting in pages that don't just get compliments but consistently convert browsers into confirmed reservations.
FROM $800
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FULL WEBSITE COPY
This comprehensive service is perfect if your travel brand is launching a new website or you’re ready for a complete copy overhaul. Through deep-dive customer research, strategic planning, and conversion-focused copy that speaks directly to your ideal clients, we'll thoughtfully create every page of your website to attract and convert your dream clients.
CUSTOM QUOTE
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LANDING PAGE
Sell out your tours, villas, and experiences faster with landing pages built on conversion science. I’ll dig deep into your audience's psychology through rigorous voice-of-customer research, identifying the exact triggers that transform hesitation into reservation, resulting in measurably higher conversion rates without lowering your prices.
FROM $1000
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EMAIL CAMPAIGN
Built on meticulous analysis of what actually motivates your specific audience to book, each email sequence we create will guide prospects through their decision journey. By delivering precisely the right message at each critical decision point, these email campaigns maintain your premium positioning while significantly increasing your direct booking rate. This provides a measurable ROI that goes far beyond standard newsletter approaches.
FROM $800 (MIN. 4 EMAILS)
